Quarantine changed beauty routines in ways no one could have expected. For example, 37% of U.S. consumers who typically color their hair in the salon colored their hair at home for the first time ever. In fact, L'Oréal Paris claims it saw a 40% increase in hair color inquires to their Consumer Care Center over the past few months.   In response, L’Oréal Paris is launching a 24/7 hair color platform called Haircolor Concierge. From texting or video chatting with a trained color professional ...